I missed the boat last week on the "producing reports on music stuff"
Earlier this year IMS had their annual conference, and released an extremely thorough report that I thought was absolutely cool! It also revealed some of the trends previously discussed.
I highly recommend reading their report -- it's titled "The State of Dance"
It's part of their market research into:
A) What is the current global market
B) Where are the biggest opportunities to bring dance music into the mainstream (and as such, profit from it).
Extremely well-designed report with very cool insight (Recommended to download actual document, instead of viewing in browser -- it loses a lot of formatting):
https://www.dropbox.com/s/5jfos8xc6ae6k ... %20v09.pdf
The raw nerd data:
https://docs.google.com/spreadsheet/ccc ... 5YWc#gid=0
The most interesting things I learned from it:
-People of all ages (young and old) across the U.S. prefer country music to EDM.
-People are twice as likely to prefer rock and pop to EDM in the US at all ages.
-Young people in the U.K. like EDM as much as Rock/Pop, but as they get older, they appreciate Rock/Pop exponentially more (As a yank, I always imagine everywhere in Europe as some magical 24/7 EDM Kingdom).
-While the U.S. is nearly dead last in "EDM Appreciation" across the world, somehow we manage to lose that title to Japan,
-People in the UK still appreciate DnB, and us hosers sadly do not.
You will also find breakdowns of "edm appreciation" and "edm genre appreciation" for many countries in this report. It seemed extremely enlightening when I read it earlier this year.