For what it's worth I understand liking software put out by companies that do stupid things, Native Instruments for example. I love their software, and in many ways hate their business model for development. It seems sometimes that they barely get 95% of the bugs worked out before upgrading, and what with the Komplete package deal, it seems it's going to get strange that way....
Cycling 74 make great software, although Pluggo as a VST was always suspect, fixed now, and no license transfers, coupled with a really strange PACE model, ( they hand authorize your machine every time, unlike Nomad Factory or Audio Ease)
Audio Ease allow only one machine to be authorized, which is not at all the industry standard of allowing two authorizations. It's greedy on their part, they're as a company too afraid of people abusing their license.....
Leading back to ReFX, a person buys the software and they have a right to use it IMO. All the talk about what a knob bleeps is aside ( and I agree with it, sorry bleeps, but everybody knows sample based plug ins are rarely if ever transferable, Kontakt is the only exeption I know of ), and how he didn't word it right etc. aside, as a customer I feel I have a right to be rude. As a vendor it's your job to keep it cool, if you can't with even a simple misunderstanding like this, then I have no time for you.
Believe me I have gone after even vendors I like.. poor knob on the other end of the support emails I sent to Cycling when they introduced PACE probably got a few grey hairs after our emails. NI have been beaten like a red headed step child by me and others, and honestly they come through 95% of the time when you do.
Glad I didn't buy anything from ReFX simply because it would get ugly really quick if I got the sort of treatment bleeps got. Honestly though, I wouldn't have started blabbing on public forums about it until I had convinced Mike to give me my license back, then the shit would hit the fan.