Even the company behind it, Palcohol, says the U.S. Alcohol and Tobacco Tax and Trade Bureau's approval caught it off guard. The product is now expected to hit shelves in the fall, giving consumers six just-add-water options to choose from, including straight options like vodka and mixed offerings like Cosmopolitan, reports Eater.
A sampling of the company's old website copy and new (at Palcohol.com) may reflect a little legal advice:
Then: "We have found adding Palcohol to food is so much fun. ... Some of our favorites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment."
Now: "Can Palcohol be added to food? I suppose so. ... As Palcohol is a new product, we have yet to explore its potential of being added to food."
http://www.usatoday.com/story/news/nati ... l/7960361/
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