NI have traktor and their native DJ controller traktor kontroll. They are their professional products line(their flagship). This product line never die because it isn't much affected by the transitory trend. Stable source of sales. As for the easy-stepsequencer with its dedicated midi controller, it's not actually for mainly professional. It's rather for consumer product line though they don't clealy mention it. This product line doen't provide sustainable income but generates quite a few sales temporarily.3dot... wrote:the reason?? is either because of development costs of the hardware..
or a priority of Novation/Akai..wanting to be able to(n) sell it to different markets other than Live users..
either way..
Ableton will be better off having total control over it's dedicated HW ..
perfecting the UI..
(even have their own take on phone and pad remote apps..the 'edge' is theirs after all)
in order to be in full control of the 'user experience'..
by now .. they must have acknowledged that this is gonna be necessary for them to stay on top..
This kind of strategy is common in business.
As to the Ableton I don't think they would try to make Live as transitory trendy product but flagship product that isnt't regimented into one type of hardware. They've been got their reputation by keeping Live flexible tranparent software. Not by molding it into a style/hardware.