Ableton Forum

v00d00ppl wrote:

HighSide wrote:My best guess is that they found a critical failure in the product after release. Requiring re-engineering, QA, and rebuild. I am also guessing they are not communicating for PR reasons.

I am just speculating.

I agree. There is also a chance that the latest shipment had too many defects and now they are waiting on the next batch to test

v00d00ppl wrote:Guitar center still says July 5th

drez wrote:

Ableton_David wrote:Hey guys, just want to chime in here again to say that there's nothing sinister or disastrous going on behind the scenes - we're not trying to hide anything on our end (except for Project X, but we need at least one text subject to survive before that goes to public beta...). Push orders greatly exceeded our expectations, and we've significantly increased production in response. Thanks again for your patience.

Also, a reminder - if you've ordered Push from the ableton.com shop, then log in with your account to get an up-to-date shipping estimate. If you've ordered from a retailer, then please check with your retailer for an estimate.

David, thanks so much for the reply. It is appreciated. Its good to hear that it's simply "we can't make them fast enough because we didn't realize people would be shooting each other to get them"

IMHO, the take away for Ableton would be:

Respond sooner and more frequently. It keeps the torches and pitchforks at bay and gives the sense of "we feel you" to the customers. If production is behind because you underestimated the demand, that is actually good marketing because it shows that people really want the product. No company should throw money away building product that might not sell, especially when you guys aren't making that much margin on this item right now (that's my opinion, not fact), so there can be leniency but people make up whatever they want when left to their own. The people in these forum's make up your most loyal customer base and love to hear what's going on with the product. I give you the example of Urs Heckmann and crew at U-he on their forum at kvraudio. You really get a great idea of where they are in their process. People feel the pain when things go sideways a bit and also rejoice together when things are coming together. It used to be more like that around these parts, but for some reason, Ableton has gotten away from the grassroots atmosphere and its...disappointing.

Again, thanks for the communication...it always goes a long way with the community! Good luck with this next shipment.

lo.key wrote:there may be nothing sinister, but it's certainly a failure of communication, and it would do you folk at ableton well to eat a little more humble pie, and step up the level of dialog with the community. It's frankly disturbing at this point.