Ableton employees make new company

[oblique strategies]

Making music by breaking away from the conventions of a hardware studio?

Well, that's precisely why it's intriguing.

+1

There are a lot of companies doing basically their version of the same thing. I am always interested in new ideas & new ways to re-envision the tools & processes we use.

[poodleface]

And yet, again: Live8 + Max for Live might cast a big shadow over this, whatever it will be, and many other "inventions".

Yeah, but it is an expensive shadow. The price to entry is high for a lot of hobbyists, most of which have no use for the endless tweaking that we love so much.

[djsynchro]

Yep... they're not going to write another Cubase obviously so what is it? They're staring with a government multimedia loan/grant that's how Ableton started too...

[master swing]

I'm certainly curious to see what they come up with, I guess it'll be a while until we find out. Aiming at the bedroom producer doesn't sound too inspiring though!

I know that's where the market is, but it seems like a low aim.

not at all, why do you say that? Ok I didn´t even see the claim about bedroom producers, but what can be good for the bedroom producer can also be good in any studio, they use the same programs. whats promising is that they won a price for their idea, whatever it is.

[Angstrom]

I'm certainly curious to see what they come up with, I guess it'll be a while until we find out. Aiming at the bedroom producer doesn't sound too inspiring though!

I know that's where the market is, but it seems like a low aim.

not at all, why do you say that? Ok I didn´t even see the claim about bedroom producers, but what can be good for the bedroom producer can also be good in any studio, they use the same programs. whats promising is that they won a price for their idea, whatever it is.

yep, that's true - but I'd rather they aim for the heavens and then if it falls short it's all good. Aiming at the bedroom they might hit the gutter!
Go for gold, don't go for bronze

BTW the 'bedroom producers bit was from

Interview doesn't give any real details other than to say that they're making a virtual studio and software instruments targeted at the "bedroom producer" level.

[Tone Deft]

finally, recording automation in session view!!

[master swing]

@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

[master swing]

finally, recording automation in session view!!

[synnack]

finally, recording automation in session view!!

lol

[oblique strategies]

@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

[Angstrom]

@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

I think of a magazine called 'Just 17', where the title supposedly alluded to the age of the reader, it was actually sold to 10 year-old girls. If they had called it 'Just 10' it would have sold to 7 year olds.

I have spent too long in marketing.

[oblique strategies]

@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

I think of a magazine called 'Just 17', where the title supposedly alluded to the age of the reader, it was actually sold to 10 year-old girls. If they had called it 'Just 10' it would have sold to 7 year olds.

I have spent too long in marketing.

too true!

[Superchibisan]

im sure i'll probably end up using whatever they make.

[SimonPHC]

finally, recording automation in session view!!

lol

lol, but only a small one, hugely overshadowed by the Famous APC40 Users pics...

[synnack]

@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

I think of a magazine called 'Just 17', where the title supposedly alluded to the age of the reader, it was actually sold to 10 year-old girls. If they had called it 'Just 10' it would have sold to 7 year olds.

I have spent too long in marketing.

Yep. and if Pro Tools would have been called "Fruity Loops" and FL Studio was called "Pro Audio Workstation" take a wild guess what you'd see in every "professional" studio.