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Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 6:35 pm
by oblique strategies
xuoham wrote:Sales Dude McBoob wrote:Making music by breaking away from the conventions of a hardware studio?
Well, that's precisely why it's intriguing.
+1
There are a lot of companies doing basically their version of the same thing. I am always interested in new ideas & new ways to re-envision the tools & processes we use.
Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 6:50 pm
by poodleface
xuoham wrote:And yet, again: Live8 + Max for Live might cast a big shadow over this, whatever it will be, and many other "inventions".
Yeah, but it is an expensive shadow. The price to entry is high for a lot of hobbyists, most of which have no use for the endless tweaking that we love so much.
Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 7:11 pm
by djsynchro
Yep... they're not going to write another Cubase obviously so what is it? They're staring with a government multimedia loan/grant that's how Ableton started too...

Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 7:17 pm
by master swing
Angstrom wrote:I'm certainly curious to see what they come up with, I guess it'll be a while until we find out. Aiming at the bedroom producer doesn't sound too inspiring though!
I know that's where the market is, but it seems like a low aim.
not at all, why do you say that? Ok I didn´t even see the claim about bedroom producers, but what can be good for the bedroom producer can also be good in any studio, they use the same programs. whats promising is that they won a price for their idea, whatever it is.
Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 7:25 pm
by Angstrom
master swing wrote:Angstrom wrote:I'm certainly curious to see what they come up with, I guess it'll be a while until we find out. Aiming at the bedroom producer doesn't sound too inspiring though!
I know that's where the market is, but it seems like a low aim.
not at all, why do you say that? Ok I didn´t even see the claim about bedroom producers, but what can be good for the bedroom producer can also be good in any studio, they use the same programs. whats promising is that they won a price for their idea, whatever it is.
yep, that's true - but I'd rather they aim for the heavens and then if it falls short it's all good. Aiming at the bedroom they might hit the gutter!
Go for gold, don't go for bronze
BTW the 'bedroom producers bit was from
8O wrote:Interview doesn't give any real details other than to say that they're making a virtual studio and software instruments targeted at the "bedroom producer" level.
Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 7:28 pm
by Tone Deft
finally, recording automation in session view!!
Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 7:30 pm
by master swing
@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 7:31 pm
by master swing
Tone Deft wrote:finally, recording automation in session view!!

Re: Ableton employees make new company
Posted: Wed Jun 03, 2009 10:26 pm
by synnack
Tone Deft wrote:finally, recording automation in session view!!
lol
Re: Ableton employees make new company
Posted: Thu Jun 04, 2009 12:02 am
by oblique strategies
master swing wrote:@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

Re: Ableton employees make new company
Posted: Thu Jun 04, 2009 12:16 am
by Angstrom
oblique strategies wrote:master swing wrote:@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

I think of a magazine called 'Just 17', where the title supposedly alluded to the age of the reader, it was actually sold to 10 year-old girls. If they had called it 'Just 10' it would have sold to 7 year olds.
I have spent too long in marketing.
Re: Ableton employees make new company
Posted: Thu Jun 04, 2009 12:21 am
by oblique strategies
Angstrom wrote:oblique strategies wrote:master swing wrote:@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

I think of a magazine called 'Just 17', where the title supposedly alluded to the age of the reader, it was actually sold to 10 year-old girls. If they had called it 'Just 10' it would have sold to 7 year olds.
I have spent too long in marketing.

too true!
Re: Ableton employees make new company
Posted: Thu Jun 04, 2009 12:32 am
by Superchibisan
im sure i'll probably end up using whatever they make.
Re: Ableton employees make new company
Posted: Thu Jun 04, 2009 1:01 am
by SimonPHC
tempus3r wrote:Tone Deft wrote:finally, recording automation in session view!!
lol
lol, but only a small one, hugely overshadowed by the Famous APC40 Users pics...
Re: Ableton employees make new company
Posted: Thu Jun 04, 2009 1:26 am
by synnack
Angstrom wrote:oblique strategies wrote:master swing wrote:@angstrom i see. "bed room producer level" sounds kind of "low level", but personally I regard every bedroom producer as capable of making just as good music as the owners of big stuff, thats why I jumped on your statement. I´m a bedroom producer

As must be universally recognized by now, with the advent of comparatively inexpensive tools (computers, software, hardware, internet, etc.), there are more bedroom producers than any other kind. Seems like they are targeting the widest possible demographic, & trying to turn them on to new ideas & empower them to act upon these ideas. Sounds good to me! Now let's see what they actually deliver...

I think of a magazine called 'Just 17', where the title supposedly alluded to the age of the reader, it was actually sold to 10 year-old girls. If they had called it 'Just 10' it would have sold to 7 year olds.
I have spent too long in marketing.
Yep. and if Pro Tools would have been called "Fruity Loops" and FL Studio was called "Pro Audio Workstation" take a wild guess what you'd see in every "professional" studio.