timothyallan wrote:If you were going to do viral marketing, wouldn't you want to leak something more than a couple relatively minor updates? There's been what, 3 years development time since 8?
I dont think there is a wrong way to do viral marketing. Just grades of effectiveness. Doesnt really matter what the "reveal' is, if it generates interest/anticipation, job done. Everyone has a nice weekend in hq. Doesnt have to make sense or even be coherent. Those viral ads with "wheres my charmin?" come to mind. Bleeding toilet paper, people. Thats what we were waiting for! Thats how easy it is to get us commoners out of the filth were rolling around in and paying attention.
Then again
/Some men just want to watch the world burn/
To add to the viral thing - just - who would watch a 6 min vid with 4 screencaps. Assuming they watched it twice...? Just enough stuff not to give the whole game away.
Anyways - Abes marketing are prob laughing their ass off that such a simple thing has generated a couple thousand words already.
Then again, people do click the wrong button uploading (eg arcade fire) but. I dunno - I imagine "LIVE 9 PREVIEW TAPE! TOP SECRET" is in a different folder to "WATCH WILL.I.AM JAM HIS ABES RIG." If either of those vids are released monday, the world will be changed.