I like mash-ups. I don't think they're a flash in the pan. Mash-ups are here to stay. They have to be. There are so many home studios in the world, people are going to continue to make them.
I had a chat with my friend who is a manager at a major music store here in NYC. He had a good point. Mash-ups are really fun to listen to once or twice, but they don't have much staying power. You listen once and move on.
He also said there is one CD, I think it's called Girl Talk (or something like that- does anyone know this album?)-- anyhow, it's a mash-up CD with like 200 uncleared samples on it, so he doesn't understand how the CD even exsists, but, when they play it in the store- after a song or two- customers start to ask what is playing and get really into it. He said they often sell though 300 copies of the CD when they spin it in the store.
I've started to dabble into the mash-up world. I'm more interested in live mash-ups, you know, DJing and mashing at the same time. Kinda like what Moldover does. It's fun stuff.
Fun + Music = Good
Are Mash-Ups tacky?
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Sales Dude McBoob
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dave_house
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People have been mixing records together to create a new sound since the birth of hip hop. Mashups or bootlegs or whatever are just good DJing rebranded - go and see any DJ worth their salt and you'll get an entire set of non stop mashups but it'll be called mixing or DJing. And it will involve a bit more skill than digitally beatmatching 2 songs and merging them in Sound Forge or whatever. (Ok so there are some fun, well put together mashups out there but for the most part they're pretty bloody simple).
Next to the short lived novelty factor, I think there's a heavy irony factor in mashups. Ie, take a shite pop song and whack it over a credible underground tune - hey presto, you can dance to shite without losing your cred.
Can you tell I don't approve!
Next to the short lived novelty factor, I think there's a heavy irony factor in mashups. Ie, take a shite pop song and whack it over a credible underground tune - hey presto, you can dance to shite without losing your cred.
Can you tell I don't approve!
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