I'll venture an opinion.....
I do agree the synth itself is a bit overpriced (I think $99 would be more in line)... but there's a caveat or five to that agreement...
First, considered entirely *alone* it may actually feel worth $149..... even compared to other 'like' synths. It looks simple on the surface, but I'm finding it's got some surprising depth to it.
Also considered in context, as an integrated Live plugin, for me the value actually increases a bit more....
This integration is similar to the Logic plugin model, which isn't all bad... some are now saying, "yeah, and those Logic plugs are free with the app!!" but...... those weren't "free" until very recently -- I had already paid plenty of extra $$ for over half of them when that change happened. And, Logic now costs US$999 (!!!) for those "free" plugs to be included............ a great value, to be sure, but certainly not "free"!!
The other context is comparative.... what can you get for similar $$? Yes, there are other plugins, some with a lot more features & flexibility..... but along with that also comes more complexity. There is added value in Operator's design simplicity, and that's a fact........
Still, in its "overall compared value", I think it's a bit on the high side price-wise (I own a LOT of plugs, so I can speak from some experience here)...
I am hesitating at the current price... I wouldn't have hesitated at all @ $99... a small but significant difference, huh?
Some here are also saying, "I can't use Operator with other VST or AU hosts"....... well, that may be true in some cases, I don't know... but for MOST of my own real-world cases, I have one word:
Rewire.
All the VST/AU hosts I use (on Mac, anyway) *also* support rewire, and I regularly rewire Reason into Live, and/or Live into Cubase or Logic, etc.... so one CAN use Operator in those environments just fine, thank you........
So far, the "it should be cheaper" arguments I've read here fall a little flat for me......
And yet, I still agree it should be... but that's based entirely on my own "comparative" & "contextual" measure, not by judging the synth entirely on its own......
All that said, the more I play with it, the less hesitation I feel!! I just wish it was about $50 less. That sits about right for me. So, I'm still on the fence. In the end, need + convenience will decide it, not the cost.....
And to the Abletons I'd like to say: regardless of the opinions or feedback (some quite passionate, some even rude) expressed on these forums, PLEASE don't be discouraged! The level of passion expressed is directly because of the equal respect and high-esteem people hold for you.
Yes, more 'enhancements' to Live itself are much needed (I do agree!), but I also like that you're continuing to expand on the "platform".... keep up the great work!
peace,
tribalogical