Ableton Forum

dhilsabeck wrote:

arctic ranger wrote:

arctic ranger wrote:

arctic ranger wrote:

As my comic strip became popular, the pressure to capitalize on that popularity increased to the point where I was spending almost as much time screaming at executives as drawing. Cartoon merchandising is a $12 billion dollar a year industry and the syndicate understandably wanted a piece of that pie. But the more I though about what they wanted to do with my creation, the more inconsistent it seemed with the reasons I draw cartoons.

Selling out is usually more a matter of buying in. Sell out, and you’re really buying into someone else’s system of values, rules and rewards. The so-called “opportunity” I faced would have meant giving up my individual voice for that of a money-grubbing corporation. It would have meant my purpose in writing was to sell things, not say things. My pride in craft would be sacrificed to the efficiency of mass production and the work of assistants. Authorship would become committee decision. Creativity would become work for pay. Art would turn into commerce. In short, money was supposed to supply all the meaning I’d need.

What the syndicate wanted to do, in other words, was turn my comic strip into everything calculated, empty and robotic that I hated about my old job. They would turn my characters into television hucksters and T-shirt sloganeers and deprive me of characters that actually expressed my own thoughts.