Tone Deft wrote:skipkent wrote:$159 to buy Operator
$129 for Analog
$129 for Electric
$129 for Tension
NO discounts of any sort for current users because, obviously, only current users can use these instruments.
Would ANYONE here pay that sort of cash for any of these instruments? Has anyone?
Honest question.
already did.
Fair enough, but I doubt you bought all of them or even more than one. If you did, I salute your love of the product!
It would be more cost effective to wait for the next release and buy the whole kit as an upgrade, which is fine. But suppose the add on synths were priced at $39 and $49? Good Heavens, that would be insane! They'd make less money! Only they'd very likely sell more.
Clearly they're trying to discourage 'picking and choosing', and want us vested Live users to go 'all or nothing'. That's a strategy, to be sure. I don't think it's a very good strategy or a very profitable one, but that's just my opinion.
My only real gripe with Ableton's pricing is that it seems to be based on bleeding loyal users more than it is based on attracting new ones. I don't blame them for tweaking the prices of add ons and upgrades in such a way as to try and maximize profits. That's what the retail game is all about and I'm all for it. I honestly think they're doing themselves a dis-service with the choices they've made.
They should always be looking for ways to get users, new and old, to get excited about clicking the 'add to basket' and 'checkout' buttons. Now that I've purchased the downloadable upgrade, I'm done. Much as I'd love to support Ableton, there's very little available in their 'shop' that I can't find elsewhere in a cheaper, more flexible, multi-DAW-compatible format.
Operator for $160? I don't think so! I'll get ImpOscar or Zebra or whatever the synth-du-jour may happen to be long before I'd get that for that kind of money.
Sampler I can understand, as that is nicely woven into Live, but even that is priced so high as to make me weigh the alternatives and what I already have VERY carefully before purchasing.
A Rhodes plugin for $130? A string synth for $130? To me those prices say, 'wink wink - just buy the full version next time, eh?'. Okay, fine. Whatever. I now, as one of the members of your potential purchasing audience, have NO FURTHER reason or incentive to do any more shopping of any sort on your site until the next full version release. I'll check for freebies, and maybe order a t-shirt, but that's it. When upgrade time comes around, maybe I'll finally shell out for the extras, and maybe I won't. I haven't yet. In my case, I bought another sampler and a more fully featured 'drum machine' for same or less than the price of their proprietary add ons elsewhere. The more time goes by, however loyal I am to the core product, the less likely it is that I will either purchase any or all of the add ons, OR buy the whole kaboodle.
If I was an Ableton shareholder, I'd want to know why they're actively discouraging further sales from active customers.
I say lower the price of everything. Get more people clicking 'BUY' more often and feeling more excited about doing so. Reduce piracy by lowering the price of entry and REWARDING buy-in once it happens. If you try to make a killing on each and every sale, your customers feel it and respond accordingly (by deliberating instead of buying, by not buying or by buying a cheaper or better similar product elsewhere). Your reputation as a high-end 'boutique' purchase works both ways. On the plus side, you'll get a small base of users who are fervently supportive and defensive of your product and everything related to it (like Macs and some Mac users), which is great, but on the down side, that reputation also can encourage (or at least not discourage) piracy and causes some potential buyers to 'tune you out' as an option over time.