Apple new hour long speak.....cloud computing?

[mr.ergonomics]

(aggressive rant mode on)

guys just think a about it again. do you really think that you sync you laptop with your set before the gig??

our internet connections are just not fast enough for that.

the internet it's not reliable, even before a simple presentation I like to have a usb stick with me for safety reasons.

stop dreaming and start thinking. find solution for real problems and don't create new one only out of exaggerated convenience.

even when this idea will work 100% fine, the benefit compared to the effort is ridiculous.

when you need to share a set use dropbox or just a ftp. it's not a one click solution but it works and isn't too cumbersome.
(rant mode off)

[photonal]

So I'm wondering too if the iCloud will support audio streams, i.e. instead of having to setup a Server on my local machine to broadcast my event/live gig/internet radio, maybe it would be possible to have just one stream up into the cloud and broadcast it from there making the cloud the server(which would have much better broadcast capability than my local limited connection).

Sure Apple's iCloud will open up a lot of opportunities like this.

[Piplodocus]

In an ideal world the cloud would be updating and changing stuff while you work on it, so if you spend an afternoon working on a project, by the end your new samples would be on all your computers. Kinda like Time Machine backup; it would take hours to back up my laptop, but I can do a time machine backup in minutes because it's been doing it all along, and only has to update the little things that changed.

This was based more on an "it would be a nice idea in the longer term future" idea, since it's a cloud with developer APIs. I don't want or expect Live 9 to back all my stuff up and I up at a gig and get an iPad out that has "Live 9 iPad edition" and full projects are there in a Wi-Fi-less zone!

Obviously music production doesn't generally fit the norm in terms of ease of use. Everything is too big and uses too much CPU. Otherwise I'd have got a cheap laptop, not a £2k one! Or at least have a small SSD in my laptop rather than 2x 500GB drives. I did kinda wonder at the time where the big servers for the now extinct "Share" feature were gonna live!

[Bizon]

(aggressive rant mode on)

guys just think a about it again. do you really think that you sync you laptop with your set before the gig??

our internet connections are just not fast enough for that.

the internet it's not reliable, even before a simple presentation I like to have a usb stick with me for safety reasons.

stop dreaming and start thinking. find solution for real problems and don't create new one only out of exaggerated convenience.

even when this idea will work 100% fine, the benefit compared to the effort is ridiculous.

when you need to share a set use dropbox or just a ftp. it's not a one click solution but it works and isn't too cumbersome.
(rant mode off)

+1

I believe this service will be hugely successful for Apple not because its genius, but because every Apple groupie who knows nothing other than what Apple feeds them, will be over it.

[mr.ergonomics]

yes. I truly admire apple for their consequent strategic decisions and good design, but I really dislike their whole agressive businesses focused attitude.

[beats me]

What the hell is Apple’s aggression I keep hearing about and how is it any different from any other successful company?

[lord toranaga]

the cloud is the future, you can fight it for a while, eventually there will be no option.


stock up on foodstuffs, the sigularity approaches

[Bizon]

What the hell is Apple’s aggression I keep hearing about and how is it any different from any other successful company?

I see it as a corporate style entrapment.

For example, this icloud service. When you buy music, it will be on the cloud so it would stand to reason that any music you rip, should also be on the cloud so you can access it from your devices. Well, to get all your other music (because you will obviously not be buying your entire music collection through itunes) to the cloud, you must pay an annual subscription fee. Therefore, they have just been trapped into a lifetime of paying a subscription fee.

Another example, Itunes. If you used itunes 5 years ago to load your old Ipod full of music (purchases) you have pretty much been stuck to use it going forward. Since the old Ipod probably crapped out, you have purchased a new one not because you necessarily love it, but because you did not have a choice. Moreover, you probably bought an Iphone because you may have wanted music on your phone but all your purchases are on itunes. Now, for the computer savvy person, they may buy another product because they figured they can get their music on any device. However, most apple users will just choose to use Itunes cuz its only one click to get everything on your new apple device

Finally, why did they not just release the first Ipad with a camera? Was the technology not there? No! its so they could mildly update the new ipad and get you buy another one.

Yes, I understand you still have a choice in the examples above but you also have a choice to walk to work every day but yet most people choose to drive.

[photonal]

What the hell is Apple’s aggression I keep hearing about and how is it any different from any other successful company?

I see it as a corporate style entrapment.

Do you think people let themselves get trapped by a bad product? They would move on to something else if they found a better service/product/better value. (Like me dumping my MobileMe account *even* before my subscription was due to end because it was so rubbish and moved my web stuff to a Virtual Server hosting service).

Another example, Itunes. If you used itunes 5 years ago to load your old Ipod full of music (purchases) you have pretty much been stuck to use it going forward. Since the old Ipod probably crapped out, you have purchased a new one not because you necessarily love it, but because you did not have a choice.

If iTunes/iPod model was so terrible why didn't people go with the Zune instead?

Finally, why did they not just release the first Ipad with a camera? Was the technology not there? No! its so they could mildly update the new ipad and get you buy another one.

As an owner of the original 1st Gen iPod 'brick' I was very happy with it. It had a grey scale screen, 5GB capacity and clunky FireWire connection - yet it was the coolest thing around back then. And then it got updated. Like whenever you take the plunge and make your purchase. Same thing could be said of software - i.e. "Finally, why did they not just release the first version of Ableton Live with MIDI support? Was the technology not there? No! its so they could mildly update the new software and get you buy another one."

Yes, I understand you still have a choice in the examples above but you also have a choice to walk to work every day but yet most people choose to drive.

What is your point here? Most people drive to work because either they live too far from work to walk or the public transport is non-existent.

[justchris86]

What the hell is Apple’s aggression I keep hearing about and how is it any different from any other successful company?

I see it as a corporate style entrapment.

For example, this icloud service. When you buy music, it will be on the cloud so it would stand to reason that any music you rip, should also be on the cloud so you can access it from your devices. Well, to get all your other music (because you will obviously not be buying your entire music collection through itunes) to the cloud, you must pay an annual subscription fee. Therefore, they have just been trapped into a lifetime of paying a subscription fee.

The fee you are talking about is $25 a year

[beats me]

I don’t feel entrapped in Apple’s strategies because for me there aren’t any better options, and in fact when there is better options it’s Apple that’s offering them.

I hear about people’s preference for Windows or Android and why, and those are valid points for them, not me. There’s nothing they are doing that I can’t do or am interested in.

Some people just refuse to believe that.

[Bizon]

I don’t feel entrapped in Apple’s strategies because for me there aren’t any better options, and in fact when there is better options it’s Apple that’s offering them.

I hear about people’s preference for Windows or Android and why, and those are valid points for them, not me. There’s nothing they are doing that I can’t do or am interested in.

Some people just refuse to believe that.

Good answer. Same reason why I choose to drive to work and not walk. However, I don't pretend that the car company or gas companies for that matter don't have me by the balls.

[Piplodocus]

I don't really buy the "entrapment" thing. Considering it's $24.99 a YEAR to be able to download any song from Apple in your collection, whether you bought it from them or not (even if you got it from piratebay or some other torrent site!!!!!!) to any Mac or iDevice OR PC (wherever you are, there's an internet connection).

Did Microsoft have me trapped with windows? Well, kinda. Not enough that I wasn't prepared the discomfort to switch if I thought the other product was better though, which I did.

I switched from WMP to iTunes. I can switch back easy enough! I still mostly buy CDs anyway.

Will I buy an iPhone? Probably. They seem to work nice. I could buy an Android, but it won't plug in and charge in my van stereo. That's not really Apple's fault. That's the way of the world. Maybe next time I'd get an Android. So far a lot of manufacturers aren't providing updates to the latest Android OS nearly as well as Apple are though.

I could give up making computer/electronic music and all the frustration it brings me (computers/crashes/bugs/blowing tubes/duff cables/FX units that lock up) but I feel at the moment it's a better option for what I want to achieve.

Have Ableton "entrapped me". I've got all the suite instruments! Help! I can't use them in Logic/Cubase/etc.

The current world has entrapped me into the materialistic/advertising/fame/consumerism world. I could give all that up and live as a gypsy/hippie and probably be looked down at by many people. Compared with the way society conditions people, how they should act, and how they should look I think what OS/cloud/software/car you use is minimal IMO.

I may be inherently lazy, but I'm gonna generally choose the thing that's best, but also easiest and takes less time-wasting at the end of the day.

[H20nly]

cloud computing, taking the personal out of PC.

"give em the first hit for free, after that, they'll be back"

almost every "time saving innovation" that comes down the chute in regards to technology has a caveat that will come back to collect the interest later.

[beats me]

I don’t feel entrapped in Apple’s strategies because for me there aren’t any better options, and in fact when there is better options it’s Apple that’s offering them.

I hear about people’s preference for Windows or Android and why, and those are valid points for them, not me. There’s nothing they are doing that I can’t do or am interested in.

Some people just refuse to believe that.

Good answer. Same reason why I choose to drive to work and not walk. However, I don't pretend that the car company or gas companies for that matter don't have me by the balls.

what?