https://www.youtube.com/watch?v=2Czco8N ... e=youtu.be
http://www.akaipro.com/category/keyboards
This looks like it's pulling from Kore and and Automap with the "simplicity of Push.. without the issues of any of them.
Unlike Automap it's not making a shell for each plug in, it's like Kore in that it's a shell you use to map your plug ins in.
Unlike Push it doesn't just access the embedded plug ins in a single DAW and use a shell you must set up for each VST (Racks)..
And unlike Komplete Control it's not tied to only one vendors plug ins. Also it's cheaper than NI's toy with a color display!
Again if they did this right, AKAI just shot it out of the fucking park!
OK bring on the naysayers!
[Edited to reflect lack of FX control]