Live's core market is 12-16 yr old middleclass males

ducktail · Post by **ducktail** » Sat Jun 05, 2004 4:00 pm

Wow! A lot of geezers here on the boards.

Oh, BTW, we have all the money and cars and chicks.

In yer face, sullen disaffected youth of today

Ducktail

Robert Henke · Post by **Robert Henke** » Sat Jun 05, 2004 4:49 pm

Oh shit. I allways thought we are a jung fresh company bringing
da toolz for do youth of today. All our marketing aimed towards
the target group between 10 and 25 and it obviously failed. All the month of work on a more appropriate image. Hey! Yeah! Cool! Da Live rulezz ?!? We have to face it. We created a monster. A product which is stupid enough to please serious users. I hope you appologize. Can`t promise that we can change this...

Robert Henke
Senior Conceptionalist
Ableton

ducktail · Post by **ducktail** » Sat Jun 05, 2004 5:08 pm

Robert,

On your registration cards, make people put their age.

I'll bet you'll be surprised.

Start advertising Live in The Robb Report, Forbes, Porsche Panorama and Architectural Digest. Instead of the garish green logo, replace it with a flowing script logo in faux mahogany. Instead of t-shirts with your logo, try neckties. Never use phrases like, "dope" or "da bomb" in your literature. Bundle your product with discount coupons for Botox or Movado watches. Rent Armani suits for the guys on the Laptopalooza tour.

Cheers, and thank you for an incredible product,

Bruce/Ducktail/SPL

Robert Henke · Post by **Robert Henke** » Sat Jun 05, 2004 5:18 pm

Dear Mister Ducktail,
thank you for your valuable input. We have been reading your report
carefully and will forward it to the responsible department.
If you have any questions regarding our product please feel
free to visit any of our service stores worldwide. You will also
find a great variety of usefull gadgets there which will make
your work with Live easier then ever before. This weeks special
offer includes a platinum rackmount ashtray with the Live logo on it,
an ableton-green golf caddy and a collection of decent vine from
old europe.

okay, i stop now....

r.

ducktail · Post by **ducktail** » Sat Jun 05, 2004 5:26 pm

Robert,

Rushing out right now! I want a Live skin that looks like suede.

Ducktail (actually it's DR. Ducktail...)

forge · Post by **forge** » Sat Jun 05, 2004 5:36 pm

kabuki wrote:
Don't go into the cow pasture after a feeding and complain that there's poop on your foot.

nice way of putting it! he he

forge · Post by **forge** » Sat Jun 05, 2004 5:42 pm

ducktail wrote:Robert,

Rushing out right now! I want a Live skin that looks like suede.

Ducktail (actually it's DR. Ducktail...)

he he and black and white cow skin, leopard, tiger - lets get this baby moving!

Guest · Post by **Guest** » Sat Jun 05, 2004 5:43 pm

You old guys rock! But don't you know you're supposed to be out spending all of your disposable income on vintage Les Pauls that you dreamed of but couldn't afford at 15?

Martyn · Post by **Martyn** » Sat Jun 05, 2004 5:43 pm

Or a nice tweed finished box for the live 4 manual with pipe tobacco scratch & sniff logo.

Martyn · Post by **Martyn** » Sat Jun 05, 2004 5:45 pm

Maybe in the mechandise section Ableton should include an embroidered logo on a nice Aron sweater.

Guest · Post by **Guest** » Sat Jun 05, 2004 8:08 pm

i think it goes to show... many people seem to resent what he says, but fuck if it really gets you that much... then hes probably right about you... whoever you may be

if its not you why give a fuck

see how it turn it into a whine-fest

ducktail · Post by **ducktail** » Sat Jun 05, 2004 8:18 pm

Actually, if you must know, I just came back from a vintage guitar show this afternoon. It just made me feel bad for chainsawing up those POS late 60's teles that are now worth 10 grand

Ducktail-who SOLD a 1962 custom color strat for $350

forge · Post by **forge** » Sat Jun 05, 2004 8:27 pm

Anonymous wrote:You old guys rock! But don't you know you're supposed to be out spending all of your disposable income on vintage Les Pauls that you dreamed of but couldn't afford at 15?

these are the les pauls of our time! It's just a hell of alot more varied the kinds of strings, pickups, leads amps fx etc!!

I have to say I understand what montreal breaks was saying (although I think I read the spec list for your PC and don't think you'll regret that one bit!!!) but since the L4 announcement I'm seriously considering selling my mac and PC to get a new powerbook - the whole midi/audio at os level thing is a Major factor, and apple on board audio is usually good so if you want to just take your PB and a pair of headphones you can without getting stupidly unworkable latency. It even has 6 pin firewire so I can take the FW410 without power supply.

I find if I'm sitting on the sofa and I want to just easily pick up a computer it's always the powerbook, but i usually get into something, want to stick in a vsti, have to either do it with plogue or tracktion and then the project grows and then I think 'sod this' out comes the PC laptop, 4 way power for the powersupplies, peripherals, something to sit the PC on cause it gets so damn hot, blah blah blah and before you know it I've taken over the whole living room. Doesn't feel much like music on the move.

I'm drooling over the 12or 15 in 1.5 PBs at the moment (17 a bit too big - even my 15in PC feels less portable) - might even see if I can find someone who wants to swap my 2 for 1

vivaplex · Post by **vivaplex** » Sat Jun 05, 2004 8:36 pm

[quote="acerola"] "Live is all I need in a DAW."

I don't think Live 3 was a DAW. Not to be a prick; I only mention that because I believe that with the inclusion of MIDI sequencing and editing that live 4 IS finally a DAW technically. It's exciting all right. I never realized we weren't optimized or that PC users actually have more efficient response. That's shocking, but only if they can get Windows to stay operational for more than a few weeks

Per Boysen · Post by **Per Boysen** » Sat Jun 05, 2004 8:50 pm

I just got a 15" 1,25 GHz PB. All 1,5's had sold out and they only had this one left so I grabbed it

On the first journey I broguth it on I had it in a train and sampled fellow passengers right into Live and tweaked their voices with warp markers. Using battery, headphones and built in audio with built in michrophone. I like it a lot. I was a bit afraid of CPU shortage but it seems to cut it well. With "freeze" in Logic and Live 4 being "Mac optimized" I'm not too worried. I'm happy to be able to try out other OSX stuff like Numerolgy, to name one.

Live's core market is 12-16 yr old middleclass males

Re: Live's core market is 12-16 yr old middleclass males