My best guess is that this is about BP's "partnership" with Serato. Big companies don't sign on to help you and then allow you to stump for someone else. Just open your eyes and look - but keep in mind it's sometimes about what you do NOT see
Also, by it's nature BP has ALWAYS had an "exclusive" attitute. That's so 90's, isn't it? So pre-internet. They're talking about Web 2.0 and Web 3.0 and they don't even grasp the basics of Web 1.0 yet. I'm not doubting how successful they are, I just don't buy into their own hype. LOL
Also, keep in mind that there are those who question who REALLY owns BP at this point. Remember when they used to have the bit about Bad Boy Bill, Hawtin, John A, etc? That's gone now. Keep in mind PB was started by a guy/group who owns a marketing/advertising/design firm in Denver. It seems unlikely they'd miss an opportunity like that? So again, there has to be a reason for what is not there. eh? And doesn't the rule of this contest strike you as someone who's strings are being pulled by someone else?
Just don't sniff too hard, you might catch a serious nose full of shxt. LOL