nebulae wrote:I was very excited to go to my first NAMM show. The thought of meeting the Abletons had be giddy for days...After all, I have been such a fanboy for so long. It is therefore with a heavy heart that I have to say that I was sorely disappointed at the fairly cold reception I received yesterday at their NAMM booth.
There was the usual product demos, and a nice booth with large flatscreens and headphones for people to see the demos. And there were Abletons from New York hanging out with some Cycling '74 guys. So all in all, everything that you would expect from a cool booth from a solid company, right? So here's what was missing: There was no heart, little enthusiasm, and few warm inviting smiling friendly faces.
I didn't get a single Ableton come up to me to say hello and introduce themselves. Not one. Did they do so at Cakewalk, Steinberg, Access, Waldorf, Waves, and even Digidesign? Everytime and with consistenly friendly people. All the big players, despite years of solid users, were busting their nuts trying to evangelize their products.
I couldn't figure it out - Perhaps the New York Abes were just shy? After all, it's not like I was walking around going, "Hey I'm Neb from the forum!" I just wandered in as some dude, checking out Live. I gave them the benfit of the doubt. Well, it wasn't shyness...You see, when people from other companies came by, strategic companies, the Abes were all open arms, hugs, and smiles. That's when I realized what was wrong...they were saving it for people who could do something for them, not giving 100% to fans, users, and people interested.
I suppose I wasn't important enough, and that's ok. But as Ableton grows and becomes a major player, should it lose the warmth, the charm, and the community aspect that helped create what we all love about it? Should it have an image of being a bit stand-offish or pretentious? Should it blow off everyday users and save the charm only for strategic partnerships? I really hope not.
It's not so much that they were rude, as it is that they were just not warm or inviting. It felt like they couldn't care less if I was there or not...That's just wrong at a major music convention. I could have been some dude or someone important, you never know. Shouldn't you be working hard to bring everyone who shows interest into the fold? Should there be energy and enthusiasm that explodes from that booth? Take a note from all the other major vendors out there...people expect energy, enthusiasm, warmth, and they expect that you're working your ass off to show off what's great about your product.
I went expecting cool goofy enthusiastic lovable Germans. What I got didn't come close. Not a good image, especially for someone who has supported and evangelized your products for years. So in short, I'll be at NAMM for three more days. I hope to see a much better attitude from the Ableton booth.
Neb,
I am at NAMM as we speak, have been every year. You have to understand one thing, NAMM is for dealers and isn't actually open to the public. The NAMM show is where most of the orders come in, at least for the company I work for, so they try to give everything to the dealer. I understand that there's not much left, after all the stress that's going on, to please an individual user. That's not what this show is intented for. I had to work the show once and it was literally hell. My company actually sends out an email reminding everyone to not even hang out at our booth/room.
So I'd say don't take it too serious and forgive them for not jumping up and down when you stepped into their booth.
Ken