Ableton meets its match?

LeifonMars · Post by **LeifonMars** » Sat Jan 10, 2009 12:50 am

beatpoet wrote:i have no doubt that it boots but it is funny that they couldn't find a PC laptop suitable for the M$ ad ...

I wonder if the ad team did it on purpose: can't help thinking that it's an odd mistake not to notice that a tiny bit of the leaf is sticking out from underneath the sticker.

djfm · Post by **djfm** » Sat Jan 10, 2009 12:51 am

its gotta be a joke

nebulae · Post by **nebulae** » Sat Jan 10, 2009 12:52 am

^I'm willing to bet there was no ad department

eco · Post by **eco** » Sat Jan 10, 2009 12:54 am

... 3:15

kb420 · Post by **kb420** » Sat Jan 10, 2009 12:56 am

Liam wrote:I tried to watch the entire video but the cringe factor is too much. This probably cost more than Ableton's yearly income.

http://www.youtube.com/watch?v=3oGFogwcx-E

If I were a moderator on this forum, I would ban you for life for posting that link.

My ears are still bleeding.

sherman · Post by **sherman** » Sat Jan 10, 2009 12:56 am

Bahaha! I thought the funniest thing was that they tried to hide the Apple logo on her MBP with a ghey purple flower sticker

Nice work MS, could have used a Dell or something

As for the software... Anyone wanna buy a used copy of Live 7? Can see I won't be needing it any more for my music needs...

vicz · Post by **vicz** » Sat Jan 10, 2009 1:03 am

....seriously though, if it exports MIDI files it could potentially be useful

Yeah, in GUANTANAMO BAY

bosonHavoc · Post by **bosonHavoc** » Sat Jan 10, 2009 1:07 am

ya think they will make a trance patch?

beatpoet · Post by **beatpoet** » Sat Jan 10, 2009 1:17 am

crumhorn wrote:Everyone is so keen to hate microsoft that they are missing the important thing here.

OK the add is dreadful and the "music" coming out of the thing is dreadful as well. But I can see what they are trying to do and from a music software technology point of view I think this is the first product of it's type.

It actually listens to what you sing and follows it in real time. As far as I know this is ground breaking technology. Unless you know of something else that does that. This seems like an entirely new technology in it's infancy to me. The application of AI technology to create a computerised accompanist.

OK you can go back to taking the piss now.

I don't think it does it in realtime. The person has to sing to the drumbeat and chose the 'style' so it just analyses the melody then works out the key and whacks in a few chords in that key in the rhythm of the style chosen. Autotune has been analysing things like that for years. Prob only works on major keys based on the input root. Fun for kids, moms and pops but it doesn't go any further really.

beatpoet · Post by **beatpoet** » Sat Jan 10, 2009 1:20 am

LeifonMars wrote:
beatpoet wrote:i have no doubt that it boots but it is funny that they couldn't find a PC laptop suitable for the M$ ad ...
I wonder if the ad team did it on purpose: can't help thinking that it's an odd mistake not to notice that a tiny bit of the leaf is sticking out from underneath the sticker.

Didn't even notice the leaf, it was obviously a Macbook Pro anyway no matter how many stickers they stuck on it.

beatpoet · Post by **beatpoet** » Sat Jan 10, 2009 1:30 am

bosonHavoc wrote:ya think they will make a trance patch?

That is probably one possible appilication,

If they can make it change the cutoff, resonance and filter envelopes to taste it would probably make the best tarnce ever.

beatpoet · Post by **beatpoet** » Sat Jan 10, 2009 1:36 am

Actually I've just watched this in full

it has to be a pisstake

jonny72 · Post by **jonny72** » Sat Jan 10, 2009 1:50 am

That has to be one of the worst ads ever, the result of geeks trying to do cool and totally misunderstanding the concept. You'd have thought with all their money Microsoft could hire some cool people to put them straight.

The software does look pretty good though. Anything that is simple to use and gets people who aren't musical making songs and singing can only be a good thing. Don't bash it just because its Microsoft.[/code]

Sibanger · Post by **Sibanger** » Sat Jan 10, 2009 2:05 am

"I don't want to wriiiiite anoooother boring loooove song"

I've seen that guy somewhere before..........

OMG it's Nebulae!

After watching the whole thing, I think I'm going to kill myself.

nebulae · Post by **nebulae** » Sat Jan 10, 2009 2:06 am

^ I wish I was that thin...

now the huge desi nose, I could leave...

Ableton meets its match?

Re: Ableton meets its match?