I agree with you about the last point and how it feels using something like an mpc or groovebox which feels like an instrument rather than a computer. But I disagree with you that NI somehow don't understand this. Maschine is quite obvious proof that they do. Using maschine feels just like you are describing with regards to the benefits of grooveboxes. That's why they made it. And it's working out very well for them. People are flocking to it because it's damn fun. Sure it would be cool to use it away from the computer, but then you need at least 5gb storage on the thing just for the factory sounds plus a cpu in the thing. By the time you make it stand alone from a computer you're looking at even more expensive than the MPC because of the software plug-in integration. I'd rather have it at the price it is now, as it feels like using a groovebox but it's all stored on the computer in my DAW. While an MPC is the obvious comparison, it's more appropriate to compare it to an MPD32 or something like that since it's closer in price and it's really an advanced midi/software controller. In that respect it just kills the competition.starving student wrote:
thats the issue with Ni, they're not mpc users either so they don't get it, they might be able to sell maschine for far less than an mpc 5000 street price but if no one is intrested in the 5000 then using that as the model to compet against doesn't make sense. and you might prefer editing on a 15" screen but there is a reason that mpc users haven't flocked to the roland mv series which I think still is better than maschine cause you can connect a monitor or detatch and take the MV with you but i digress
Ni needs to compete with the mpc 2500, mpc 1000, and mpc 500 and they need to understand why people use these machines in droves as oppose to the mpc 5000 and maschine + laptop.
the answer is not really mysterious, these beatmachines make you feel like you are internalizing the music making experience, they make you feel like you're using an instrument like a guitar or bass, they are a more introverted exeprience. mpc fans aren't looking for 20 inch monitors and a gammut of blinking lights, they make music with their eyes closed and know where everything is on the mpc.
I don't really think NI "needs" to understand this or that any more than they do. I really think they did a good move with this. I've used roland grooveboxes a fair bit and maschine is infinitely easier and quicker. I've not got a lot of experience with MPCs but have tried them, and I find this similar in concept although still maybe even easier and quicker. The visual feedback of the pads alone are a nice benefit over MPCs.
