I bought Live this week as an upgrade from the Digi edtion that comes with PTLE
I must say, Live is amasing, but really the combination of having the Lite edition to play with, as well as getting in on the beta test is what convinced me to purchase Live (the beta version was really the final kicker)
So please take note in your marketing plan- those things are working!
a message to Ableton marketing
I had a similar experience. I had never used a software sequencer before. I downloaded the demo, went through the lessons and was able to make music within an hour of starting. (unlike trying to figure out what is going on in rival products). After having the demo on my system for a month or so I took the plunge and bought a copy. I also bought Operator.
So a definate thumbs up

So a definate thumbs up