why does everybody say Ableton?

forge · Post by **forge** » Thu Dec 06, 2007 1:18 pm

it seems everyone calls it "Ableton" and not Live

is it just vague saying "Live" or does it feel strange?

what do you call it and why?

Pasha · Post by **Pasha** » Thu Dec 06, 2007 1:31 pm

Live is the product, Ableton is the Company, that's why I call it 'Ableton Live'

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jez3122 · Post by **jez3122** » Thu Dec 06, 2007 1:32 pm

I'm on first name terms because i consider ableton a good friend

SubFunk · Post by **SubFunk** » Thu Dec 06, 2007 1:34 pm

i call it both probaly 50/50, in case of ableton i guess lots of people call it just ableton, because it is the only main product the company does. so it is clear what you are talking about, by saying i use ableton...

Poster · Post by **Poster** » Thu Dec 06, 2007 2:10 pm

SubFunk wrote:because it is the only main product the company does. so it is clear what you are talking about, by saying i use ableton...

Ableton is not a product, Live is..

Ableton Live might also be a proper name..

forge · Post by **forge** » Thu Dec 06, 2007 2:12 pm

maybe it sounds too much like 'Life'

I guess there is something a bit strange about saying "I use Live"

no stranger than "I use Logic" or "I use Reason" though

SubFunk · Post by **SubFunk** » Thu Dec 06, 2007 2:14 pm

Poster wrote:
SubFunk wrote:because it is the only main product the company does. so it is clear what you are talking about, by saying i use ableton...
Ableton is not a product, Live is..

Ableton Live might also be a proper name..

he? read propperly! of course ableton is NOT a product, but because LIVE is the only main product they do, everyone knows if you say i use ableton that you mean live.

and nice from you to point out that ABLETON LIVE is the correct name, alltogether.

thanks, i would not have guessed.

Poster · Post by **Poster** » Thu Dec 06, 2007 2:23 pm

SubFunk wrote:
Poster wrote:
SubFunk wrote:because it is the only main product the company does. so it is clear what you are talking about, by saying i use ableton...
Ableton is not a product, Live is..

Ableton Live might also be a proper name..
he? read propperly! of course ableton is NOT a product, but because LIVE is the only main product they do, everyone knows if you say i use ableton that you mean live.

and nice from you to point out that ABLETON LIVE is the correct name, alltogether.

thanks, i would not have guessed.

sjeez.. got up on the wrong side of the bed this morning?

I said: Ableton Live *might also* be a proper name

forge · Post by **forge** » Thu Dec 06, 2007 2:25 pm

You say AY-Bell-Tonne
I say AH-Bell- Tonne

tomato
tomahto

lets call the whole thing off

Angstrom · Post by **Angstrom** » Thu Dec 06, 2007 2:26 pm

Q: "what do you use to record your music?"

Me : " I use Live, it's really good"

Q : "what, what did you say?"

Me : " I use Live, you know Ableton Live, it's like a musical spreadsheet (!)"

Q :" oh, Ableton, my friend uses Ableton, he says is real dope for breakin' up loops of other peoples music and stuff, he had a number one in Latvia. He loves Ableton so much he gave me a copy of it."

Me : " *sigh* , yep , that sounds about right "

-------
Actually, to be honest, it is simply because "Live" is too generic to gain purchase in most people's minds. They needed a name like "Snorggles" or "poophat 9 " to make people remember it.

Otherwise it's like calling your band "Band" , no Google for you my friend

nebulae · Post by **nebulae** » Thu Dec 06, 2007 2:30 pm

jez3122 wrote:I'm on first name terms because i consider ableton a good friend

I've had sex with Ableton. During the afterwards "cuddling" which Ableton required, there was plenty of pillow talk...I literally couldn't get Ableton to shut the hell up. One of the things Ableton mentioned is that you definitely are not a good friend. You never call. You don't write. It's over man, deal with it. Ableton's mine now. Although I really just want to go home afterwards because I'd rather make some music instead of cuddling.

forge · Post by **forge** » Thu Dec 06, 2007 2:34 pm

I posted this thread because the DJ on JJJ radio (Australias Radio one) just told us all how the producer of a track 'did it all in Ableton'

I am actually postulating a theory that there is some kind of psycho-linguistic phenomenon at work here

Good mates who are DJs straight away called it Ableton with no prompting

I myself actually call it Ableton sometimes and I seem to have no control over this

I think there is some kind of psychological aversion at work

hoffman2k · Post by **hoffman2k** » Thu Dec 06, 2007 2:34 pm

Live? Don't talk to me about Live.
A brain the size of a planet and you ask me the difference between audio and Midi?

forge · Post by **forge** » Thu Dec 06, 2007 2:37 pm

Angstrom wrote: Actually, to be honest, it is simply because "Live" is too generic to gain purchase in most people's minds. They needed a name like "Snorggles" or "poophat 9 " to make people remember it.

Otherwise it's like calling your band "Band" , no Google for you my friend

that's it!

interesting though how automatically people avoid these kind of linguistic ambiguities

nebulae · Post by **nebulae** » Thu Dec 06, 2007 2:37 pm

hoffman2k wrote: Live? Don't talk to me about Live.
A brain the size of a planet and you ask me the difference between audio and Midi?

I see your robot, and I raise you three fembots.